Martini Manna Avvocati advises in advertising matters with reference to both traditional and new advertising tools and to new marketing strategies such as product placement and viral marketing.

The firm provides assistance in the prior assessment of the compliance of advertising campaigns with the relevant laws, both with reference to general requirements (for instance, comparative or misleading advertising) and to specific requirements for products subject to special limits (for instance, drugs, medical devices).

Martini Manna Avvocati also provides assistance in drafting and negotiating content advertising exploitation agreements, and, thus, in the sale of the relevant advertising inventory through different media, with focus on the new advertising sales tools (for instance, programmatic advertising).

The firm also provides assistance in contentious matters regarding advertising law violations both in courts and representing and defending its clients in proceedings before the relevant independent authorities (i.e. the Advertising Self-Regulation Jury and AGCOM, the Authority for guarantees in communications).

The firm’s latest experiences include:

  • daily assistance to a leading multinational company in the online content distribution sector, in drafting and negotiating advertising sales agreements;
  • assistance to a multinational pharmaceutical company creating commercial websites dedicated to its drugs and hygiene products;
  • preliminary injunction proceedings for unfair competition resulting from misleading advertising, on behalf of a German company commercialising health and wellness products;
  • assistance to a leading Italian company in the dairy industry in the creation of advertising materials related to its products.