Rocco Lanzavecchia

Rocco is a qualified lawyer specialising in trademark, patent, copyright and unfair competition litigation. He also advises in non-contentious matters relating to intellectual property, commercial matters, information technology, entertainment and art law.

Professional experience

  • representing an Italian sparkling wine producer in a trademark and designation of origin litigation;
  • representing an Italian footwear manufacturer in a design dispute;
  • representing major pharmaceutical companies in international patent litigations and in the drafting of research and clinical trial agreements;
  • advising Italian and foreign companies on the setting-up of corporate and e-commerce websites;
  • advising a leading US movie company on the management of its trademarks portfolio and on the enforcement of celebrities’ image rights;
  • representing a renown Italian watch manufacturer in a privacy and image rights lawsuit against an American celebrity;
  • assisting Italian e-commerce start-ups in setting up their business, drafting distribution, licensing, co-branding agreements and drafting submissions for public funding;
  • advising contemporary art galleries and artists on the enforcement, circulation, management and valorisation of artworks;
  • counselling a leading French wine-making group for the realization of food and wine events;
  • assisting a leading Italian pharmaceutical, medical devices and nutraceuticals company in negotiating and drafting commercial agreements and R&D agreements;
  • advising movie production and distribution companies on the management of rights related to the organization of video shooting and on the management and enforcement of brands and celebrities’ image rights;
  • assisting a leading flash memories manufacturer in customs intervention procedures for the protection of intellectual property rights;
  • advising a leading Italian content provider on online behavioural advertising and on regulatory matters concerning IPTV, web TV and online information;
  • representing a leading telecommunications company in a private copying proceeding;
  • managing the enforcement of intellectual property rights through the European Customs Protection Program for various clients.

Education and career

  • 2017-Present: Lawyer at Martini Manna Avvocati, Milan
  • 2017: Professor at the Naba (New Academy of Fine Arts), Milan
  • 2012-2016: Lawyer – Supervising Associate at Simmons & Simmons, Milan
  • 2010-2011: Lawyer at Attorney at La Scala law firm, Milan
  • 2009-2010: Laywer at Alpeggiani & Associati law firm, Milan
  • 2006-2008: Trainee at Costa Corona law firm, Bologna
  • 2004-2006: Production Assistant for film production companies
  • 2004: Law (degree), University of Bologna
  • 2002: Law (ERASMUS programme), Université de Strasbourg, France

Associations and groups

  • Member of AIPPI – International Association for the Protection of Intellectual Property


  • Italian
  • English
  • French